In the war room, work began before dawn, and the office was
manned until late at night. Mr Crosby chaired his first meeting every
day during the campaign at 5.45am, with a handful of senior strategists.
Another meeting would follow at 6.30am to draw up
firmer plans for the day, before the third meeting at 7.30 each morning,
at which Mr Cameron and Mr Osborne would be present, often via
conference calls from far flung parts of the country where they would be
The PM and Chancellor would listen to the
plans, make observations of their own and then approve the strategy as
recommended by Mr Crosby, who chaired every meeting, even when Mr
Cameron was present.
A few hundred yards away, at
Labour headquarters in Brewer’s Green, Mr Miliband’s team had not yet
turned up for work. The Labour campaign’s first meeting did not start
until 7.45am, two hours after Mr Crosby had begun setting priorities for