Saturday, 16 May 2015

Secrets of the Tories' election 'war room'

In the war room, work began before dawn, and the office was manned until late at night. Mr Crosby chaired his first meeting every day during the campaign at 5.45am, with a handful of senior strategists.
Another meeting would follow at 6.30am to draw up firmer plans for the day, before the third meeting at 7.30 each morning, at which Mr Cameron and Mr Osborne would be present, often via conference calls from far flung parts of the country where they would be campaigning.
The PM and Chancellor would listen to the plans, make observations of their own and then approve the strategy as recommended by Mr Crosby, who chaired every meeting, even when Mr Cameron was present.
A few hundred yards away, at Labour headquarters in Brewer’s Green, Mr Miliband’s team had not yet turned up for work. The Labour campaign’s first meeting did not start until 7.45am, two hours after Mr Crosby had begun setting priorities for the day."

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