"British politicians often visit America to try to learn from successful presidential election campaigns. Indeed, there is much that David Cameron can draw from this week’s victory of his ‘friend’, Barack Obama.
There are two reasons why Mr Obama persuaded voters to give him a second term despite the abject failure of his first four years in the White House.
One was that he cynically assembled and manipulated a coalition of minorities, and of people who are worried how minorities struggle in society, and convinced them that he would protect their interests.
The other was a campaign, waged through a compliant media, which vilified and smeared his opponent, Mitt Romney. .......And the final lesson from Obama’s victory, by the way, is that there is no sense in waiting until near polling day to go negative. As with all poison, the sooner it is dripped into the system, the sooner it begins to work."