"On the very day we were celebrating our first gold medals, with Helen Glover and Heather Stanning rowing so courageously and Bradley Wiggins cycling into the history books, a sporting has-been was busy trying to hog the limelight with a stunt as tacky as it was cynical.
Step forward, David Beckham. Never mind that he wasn’t even good enough to be selected for Team GB. Three giant posters of him posing in his undies were projected on to the white cliffs of Dover, apparently to welcome Olympic visitors arriving in Britain.I’m afraid, for my money, our ‘Olympic ambassador’ is a vain, vacuous and greedy expat egotist who cheated on his wife and now makes millions from promoting underwear.
Contrast him to our real sporting heroes — men and women who make little money but have spent years selflessly and modestly training for the pride of their country. ....Most British athletes this week have asked what they can do for their country.
Shamelessly, Beckham seems only to be asking what his country can do for him."